I like to understand your vision, mission, needs, competition, and most importantly, your user (or audience). This brand identity process and outcome also sets the tone for the creative ahead.
Discovery & Analysis.
I'll identify your audience then research and develop personas and strategies that allow us to reach business goals, plan site metrics, and create conversations. This exercise yields all sorts of ideas and helps my team better build the right creative and technology.
Audit & Architect.
Using my discoveries, my Studio will empathize with your target users and organize the digital experience and technology around their needs. We'll craft wireframes, IA, and prototypes to develop content and creative.
Refine & Deploy.
My Studio will use our previously established sitemaps, wireframes, IA, and prototypes to develop visual design concepts up through final creative and content. Then we ensure the final outcome is rock- solid, bug-free, works across multiple devices, and pixel-perfect.
My interactive design studio provides expert, comprehensive designs that lead your audience through a full-spectrum experience. We develop creative strategies based on your user, and deliver it all through websites, apps, or whatever method works hardest for you.
Check out what my clients think of me.
Allison's user-centric and data-driven approach helped ground our team to make difficult decisions quickly and confidently. Our user metrics from one of her core projects (our Host Dashboard) has increased conversions by 5x from baseline. If you are in need of a product designer that is capable of both strategic feedback and a doer, I enthusiastically recommend Allison and Chapas Design.
We have worked with Allison since 2013 and continue to do so because of her incredible ability to understand and design an intuitive interactive experience. In addition to a keen sense of design, Allison is extremely organized and efficient with her projects and helps unfold the user experience in an elegant way.
I worked with Allison during the early stages of a new project when we needed a designer's touch on the concept the team was working on. She was able to dive right in, process through all the months of research and ideas and "put it down on paper." We were able to assemble together a set of workflows that provided a much needed grounding for the project. She was a great collaborator: detailed, articulate and responsive. I loved working with Allison and would recommend her to friends.
Working with Allison made my life better. She understood our product, pitched ideas that worked, and stayed focused on our goals. The product she delivered was superior to anything we'd worked with before and it was delivered in a timely manner. Allison's experience and knowledge of website design made working with her as smooth as silk. Allison is trustworthy, competent, hard-working, and fun. I will be working with her again in the near future.