UNION SQUARE LASER DERMATOLOGY

Face-lifting a modern home on the web

Website re-design for Union Square Laser Dermatology, New York City’s premier dermatology and skin rejuvenation center. The site design had to be fresh and modern while hosting a wealth of info on medical conditions, cosmetic treatments, media, press, research, and staff bios.

Website development and CMS also had to be SEO friendly, flexible and scalable for future content additions, and also simple enough for the client to maintain and update. View site.

New offices, staff, and services required a fresh site to boost content consumption and patient appointments.

Engaging and fresh, modern and friendly. The site design  reflects the company’s grass roots character, as well as it unique take on local resources, current demographic, and appeal to potential new customers.

Copy, content and visuals build awareness, engage the user, provide helpful information, drive donation and new customer signups. The user experience is now user-friendly, responsive and seamless, while the SEO is be fully optimized to drive traffic.

Deliverables

Branding
Repsonsive Web Design
UI/UX Design
Development

Platforms

Wordpress
Shopify for eStore site

Tools

Balsamiq
Sketch
Photoshop
Illustrator

Strategy and Dev upgrades enabled scalable content and easier patient sign-ups.

UnionDerm is constantly adding to their medical and laser skincare offerings as well as adding staff, offices, services, clinical trials, etc. They also host tons of content via a blog, social media, news, press and video. Having outgrown their old site, they needed something robust and fast, that could also be super customizable in terms of a booking tool and expanding content.

Building on a Brand

As UnionDerm expanded to another location, we had to be mindful in terms of the look and feel, brand styling, messaging and also patient booking interface, to ensure a consistent, high-level and sleek user/patient experience both digitally and in the office.

UnionDerm is New York’s premier dermatology and skin rejuvenation center, providing outstanding medical care with professionalism and full attention to patient comfort.

Learn More about UnionDerm

User Interface Design

Working in Sketch, we crafted an elegant and modern design for the new site, allowing the client to add and remove segments, while staying in line with current branding and messaging.

Templated Page Designs

We created 5 simple templated, component-based page designs in Sketch then Wordpress, so the USLD team could build, turn off and on, and edit new pages as needed.

Results

Stats & More

43%

increase - Year over Year Growth of Users

10%

decrease in bounce rate

3

months to complete the project

1

Studio members involved in the process

120

hours spent on IA, UI/UX, design, and dev

5

draft homepage mock-ups presented

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