Face-lifting a modern home on the web

Website re-design for Union Square Laser Dermatology, New York City’s premier dermatology and skin rejuvenation center. The site design had to be fresh and modern while hosting a wealth of info on medical conditions, cosmetic treatments, media, press, research, and staff bios.

Website development and CMS also had to be SEO friendly, flexible and scalable for future content additions, and also simple enough for the client to maintain and update.

New offices, staff, and services required a fresh site to boost content consumption and patient appointments.

Engaging, fresh, modern and friendly. The site design reflects the company’s high-level professionals and sleek offices, its laser and skin care offerings, and its current demographic, while appealing to new clients.

Copy, content and visuals build awareness, engage the user, provide helpful information, and drive appointments. The user experience is also responsive in design, while the SEO is fully optimized to drive traffic.


Repsonsive Web Design
UI/UX Design


Shopify for eStore site



Strategy and Dev upgrades enabled scalable content and easier patient sign-ups.

UnionDerm is constantly adding to their medical and laser skincare offerings as well as adding staff, offices, services, clinical trials, etc. They also host tons of content via a blog, social media, news, press and video. Having outgrown their old site, they needed something robust and fast, that could also be super customizable in terms of a booking tool and expanding content.

Building on a Brand

As UnionDerm expanded to another location, we had to be mindful in terms of the look and feel, brand styling, messaging and also patient booking interface, to ensure a consistent, high-level and sleek user/patient experience both digitally and in the office.

UnionDerm is New York’s premier dermatology and skin rejuvenation center, providing outstanding medical care with professionalism and full attention to patient comfort.

Learn More about UnionDerm

User Interface Design

Working in Sketch, we crafted an elegant and modern design for the new site, allowing the client to add and remove segments, while staying in line with current branding and messaging.

Templated Page Designs

We created 5 simple templated, component-based page designs in Sketch then Wordpress, so the USLD team could build, turn off and on, and edit new pages as needed.


Stats & More


increase - Year over Year Growth of Users


decrease in bounce rate


months to complete the project


Studio members involved in the process


hours spent on IA, UI/UX, design, and dev


draft homepage mock-ups presented

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