TOOLCHAIN

Launching a new home on the web

Website design, custom illustration, and dev for Toolchain Labs, a SaaS company that is creating a distributed software build system. Their fresh home on the web highlights its brand, showcases current product features and ideology, speaks to its users, and serve as a marketing, recruiting, and informational hub. It will also serve as a gateway to their SaaS tool.

The aesthetic is engaging and fresh, clean and modern, visually striking yet friendly – and reflects the company’s unique take on software builds. The logo and website will also serve as a foundation for new creative ahead, such as marketing campaigns, print collateral, social media design, and product portal. Learn more about Toolchain.

Simple design for complex ideas

The aesthetic is engaging and fresh, clean and modern, visually striking yet friendly – and reflects the company’s unique take on software builds. The logo and website will also serve as a foundation for new creative ahead, such as marketing campaigns, print collateral, social media design, and product portal.

Deliverables

Brand Re-fresh
UX/UI Design
Visual Design
Copywriting
Development

Platforms

Web/HTML

Tools

Balsamiq
Sketch
Illustrator

UX/UI Design

After the brand re-fresh, we wireframed out the site structure, content and IA, we dove into content/copy and StyleTiles, before Sketch templates and an HTML build. Custom icons and illustration also complemented the look and feel of software, in order to apply a more tangible visual.

Brand Re-fresh, Custom Illustration & Icons

We refined an old logo done by another shop and designed a shiny new set of icons and illustration to abstractly show the process of how engineers collaborate. We also designed 4 bespoke icons to show the value props of platform as well - fast, correct, simple, stable.

We desperately needed a "grown up" website, and Allison and her team did excellent work on designing and building it. She was able to take my vague hand-waving and turn it into a professional site, handling every aspect from design to copy to layout to coding to testing. We love the end result! Allison was also a pleasure to work with: friendly, professional, helpful, punctual, as were her team. I highly recommend Allison for your web design and build needs.

Benjy Weinberger
Founder at Toolchain Labs
San Francisco, CA

Results

Stats & More

3

months to finish

4

team member involved in the process

133

hours spent on the project

3

rounds of design

Want to learn more?

Say Hello