Organizing & Accelerating Tahoe’s Innovation Ecosystem

A committed group of entrepreneurs and support organizations, Tahoe Inc. aims to reconnect our growing number of innovators, nonprofits, business leaders, startups, and investors.Programming includes physical coworking spaces, monthly roundtables  focused on the specific needs of business founders and resource providers, and training sessions.

Tahoe Inc is a volunteer-led group that spun out of Envision Tahoe, the Tahoe Prosperity Center initiative that serves as the community and economic development agency coordinating action across the Basin. Learn more at Envision Tahoe.

Creating an identity, mission statement and website content messaging, voice and tone — from scratch.

Friendly and clean, mountain-focused yet sophisticated and polished, the new org's branding and logo needed to entice the Tahoe business community (and for once, not use an overdone lake image). To complement the new logo, palette and typeface, the new site's design and copy reflect the org's character and members, as well as it unique approach towards uniting entrpreneurs all aroud the basin.

Copy, content and visuals build awareness, engage the end user, provide high level information, and drive users to contact and register for Roundtables and other events. Built quickly in Webflow, the user experience is responsive and seamless. and easy to update.


Information Architecture
Web Design





A Digital Network Meets an Analog Community

Effective user experience with key visuals and copy to promote the group's committment to uniting small biz owners, entrepreneurs, startups & nonprofits.

Creating a web presence to match the quality of the group's offerings.

Before the formation of Tahoe Inc., the Basin had few systemic supports for entrepreneurs or individuals wishing to start or grow their business. The pandemic, Caldor Fire, and dramatic shifts in the economy and the environment became a wake-up call.Local business, government, education, community and tribal leaders united via an initiative, funded by the Tahoe Prosperity Center, called Envision Tahoe. A broad-based community engagement effort, Envision Tahoe sets the groundwork for a more resilient community, with diverse pathways to new career possibilities and avenues for workers to live locally and support their families.

From monthly roundtables to an annual Venture Summit, Tahoe Inc strives to offer activities, events, and opportunities on all sides of the Lake to unite small entrepreneurs or individuals wishing to start or grow their business.

Learn More About Tahoe Inc

Visual Design & Copy

Using the voice and tone established by our team, we enhanced it with outdoorsy visuals and palette, representative of the region's beauty.

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