National Nurses United

Award-winning website re-design for the largest union and association of registered nurses in America, with more than 150,000 members. Working with Bay Area Drupal experts Hook42, I provided full-spectrum design deliverables via a component-based design system, hosted on Drupal. The site had to be accessible, easy to update, and fit within current look and feel – more of a re-fresh vs. a full “wreck-n-rebuild” due to swift deadlines.

The re-design won 3rd place from the International Labor Communications Association, recognizing excellence among member publications, websites, film, video, and other media. View site.

DELIVERABLES • research • strategy • personas • StyleTiles • responsive web design • development oversight


Allison was very open to our design requirements. The “reimagining” of our website required a keen awareness of what elements we required to stay constant and which ones needed to change. She was very sensitive to our needs in this regard and was able to carry our perennial brand elements over into a fantastic new user experience.

- Sarah Maple, Web Lead, National Nurses United
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