Art direction and design for auto-dealer email marketing direct response and landing pages. Each version was based on a vehicle brand personality, rather than pricepoint. Emails needed to be simple, yet include a quote, dealer info, and an inviting tone. Landing pages needed to be flexible in layout and feature inclusion, scalability, and also content, while housing safety ratings, photo and video galleries, dealer info, financing, and various calls to action.

ResponseLogix provides rapid, multi-vehicle price quotes and ongoing lead management marketing solutions for automobile dealerships. They help auto dealers with issues around speed and quality of initial response to internet leads, follow-up, and communication with the customer.