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Johnson & Johnson’s K-Y

K-Y INTRIGUE: Using the logo and packaging hues as visual cues, we created a fluid, romantic site, with interactive product overviews, links to commercials, a signup page for free samples (quickly sold out), and romance tips. The overall visual and narrative tone of the site aimed to increase the status in the brand and stress the luxury feeling of the product, via old-world photography, a sensual color palette, and fluid typography.

Relationship Registry: design/UI of an interactive hub where couples log personal info, desires, relationship milestones, and share/authorize access to their partner. From shoe size to favorite restaurant, fantasies to anniversary e-mail reminders, the registry was designed to be a friendly, free, interactive outlet for users to generate relationship data and content.

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ABOUT

Fusing art, design and technology is Allison Chapas' passion. With a background in studio art, coupled with over eleven years experience at startups, agencies, and consumer goods industry leaders, she’s lived and breathed design from coast to coast. She knows the ins and outs of tech, luxury, and software, and has an innate talent for combining killer visuals with solid user experience design. Her strength comes from working with interdisciplinary teams, and she has enjoyed opportunities to do so at the some of the most successful companies in the world.

CONTACT

Project inquiries:

email: info [at] chapasdesign [dot] com

phone: 415.378.8406

©2012 Chapas Design